Customer Interview: 10 Questions to Avoid
That question won't reveal the true feelings! An explanation of 10 common bad question patterns and their failure mechanisms in customer interviews.
The '10 NG Questions for Customer Interviews' is a document that organizes 10 patterns of common communication pitfalls in customer interviews for new business development and product planning. It clearly explains why it is difficult to elicit honest opinions from interviewees. Questions that seem reasonable at first glance, such as 'What do you think of this service?' or 'How much would you pay for it?' can actually lead interviewees to hide their true feelings or fabricate responses. This structure is illustrated with humorous examples. For each NG question, the document contrasts the interviewee's statements, their true feelings, our interpretations, and the actual outcomes, clarifying the mechanism behind the occurrence of False Positives. This is an essential read for improving the quality of customer interviews and understanding true needs. [Contents (excerpt)] - Explanation of 10 NG question patterns - Diagram illustrating the structure of False Positive occurrences - Mechanism of the gap between the interviewee's statements and true feelings - Introduction to reference blog articles *For more details, please download the document and check it out.
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